"The Bottom Line"
McPherson College has partnered with the McPherson Sentinel to
bring the community a monthly column on the business page. The
column will feature an analysis of key economic factors that affect
McPherson. Each year a student will be responsible for updating
the monthly factors and providing a written article for the column.
On occasion other students will be involved with writing additional
articles as well as layout and design. Adam Peer, Sr., has provided
remarkable leadership on this project. Adam has worked since February
2003 with local business leaders to identify the key economic
factors important to McPherson as well as the process of attaining
the data. Adam also supervised the layout and design of the column.
McPherson Mainstreet Marketing Project
Six McPherson College students representing four majors participate
in the first phase of a marketing project for McPherson Mainstreet
Inc. This marketing project is the most ambitious marketing project
in the state, according to Chris Wiens, Mainstreet Executive Director.
The first phase consisted of gathering and analyzing market data.
For Justyn Shaw, Jr. business major, this was his opportunity
to get an inside look at the development of a real marketing plan.
Justyn plans to work in marketing after he graduates. For Danielle
Lucore, Sophomore Biochemistry major, this was an opportunity
to work with students from other majors and strengthen her team
building skills. Danielle plans to work in healthcare after graduation.
Each student offered different perspective to the project and
contributed to the success of the first phase.
Committee Service Program
An
important part of leadership is committee service. In an effort
to prepare our students for “life on a committee,”
we developed the Committee Service Program. Three spots on local
committees and boards have been reserved for McPherson College
students, three more are planned and one spot was actively represented
in 2002-03. Students that demonstrate an interest in the McPherson
community and passion for service are chosen by the Director of
Career Services to participate in the program. All participants
are required to meet regularly to process their committee work
and share experiences with other participants. Danny Rasure, Sr.
business major worked extensively with the McPherson Chamber of
Commerce Visioning Task Force. Danny conducted focus groups, built
databases and participated in event planning. According to Cheryl
Lyn Higgens, Chamber Executive Director, Danny provided insight,
expertise and motivation that was remarkable for a college student.