The fourth annual McPherson College Power Day set a new giving record, raising more than $118,500 with 228 donors participating. The annual online day of giving, which supports students and programs across campus, exceeded last year’s total of $90,000.
The one-day giving blitz featured live videos throughout the day of alumni in McPherson businesses on the college’s social media as well as alumni photos and stories about why they love MC. Response from first time and young donors was encouraging this year, according to Dave Barrett ’90, advancement officer at McPherson College.
“Participation of young donors, especially those who graduated five years ago or less, was just tremendous this year,” Barrett said. “I think it confirms that there is an excitement building around Power Day each year and we are seeing more and more participation from all our constituents.”
Barrett said he was also encouraged by the increased participation on campus by faculty, staff and students. Not only through support, but many on campus participated in the videos and made thank you calls during the day.
This year’s Power Day theme was “IMC” and alumni were encouraged to share their stories of why they love McPherson College leading up to Power Day. Donors were also encouraged to leave comments throughout the day and those were shared on the college website. Common themes were gratitude for community, support, and quality education.
“Thanks for all of the memories and lessons learned,” said Emilee Reinert ’13. “I will always have a special place in my heart for McPherson College. I wouldn’t be who I am today without all my professors, fellow students, and the experience I got from McPherson.”
Although the main focus of Power Day is an online day of giving, Barrett said it is also a day to reconnect with friends and communicate why it is important to support the next generation of students through scholarships.
“As we look to continue our tradition of successful fundraising, it will take a new generation of support,” President Michael Schneider said. “Power Day is one demonstration of our alumni and friends stepping up.”
More information about Power Day, including alumni stories, comments can be found at www.mcpherson.edu/power.